I’m a C‑suite creative and commercial leader with 18+ years building global brands, consumer products, and partnerships across fashion, fitness, retail, and entertainment. I’ve spent my career operating at the intersection of culture, product, and revenue—helping brands scale from early growth through global expansion, transformation, and reinvention.

My background spans apparel design, retail and spatial environments, brand identity, experiential marketing, and large‑scale partnerships, with hands‑on experience in production and manufacturing. That foundation allows me to bridge high‑level creative vision with the operational realities of consumer businesses—and turn ideas into profitable, scalable platforms.

I specialize in building multichannel experiences and high‑performing teams with an entrepreneurial mindset. I’m most effective as a hands‑on operator, executing from the front lines while architecting long‑term strategy. I’m passionate about how brands and products create emotional connection—bringing fans closer to the people, moments, and culture they care about most.