Launched in 2018 the Accolade Franchise remains one of ALO'S most successful product lines, generating more than $250 million since 2022. As part of ALO's expansion strategy I led the creation of this new loungewear division, including product strategy and positioning, go to market strategy, creative direction and brand design for all pieces. We identified opportunity in both the brand assortment and the market for "studio to street" loungewear, creating the Accolade collection and the ALOluxe fabrics and logo packages.