Years in the making, I architected and led the Barry’s x Lululemon “Stronger As One” partnership, generating $10M in sales and driving +20% customer acquisition for Barry's alone. Both brand's most successful partnership to date, the exclusive collection was designed with athletes at lululemon's innovation lab. Sold in all Barry's and lululemon stores, the multi week global activation included events, a 30 day fitness challenges, lululemon storefront takeovers, popup fitness experiences, partner activations, cobranded marketing campaigns, corporate sponsorships, licensing and influencer content.